Behavioral Flowers
The assumption of economics and game theory that people behave primarily rationally is not tenable.
Even slight changes in the way information is conveyed can lead to drastic changes in behavior, with emotional factors playing a major role.
Flowers are widely seen as an expression of positively charged emotions. The ›Behavioral Flowers‹ generated here on the basis of a study connote a negative effect.
They illustrate that in some situations it is more promising to stick to given rules and established behavioral patterns than to judge on the basis of the emotional state.
In cooperation: Martin Grothmaak, Projekttriangle Design Studio
Project: Allianz Global Investors / Project M
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