MAURERGenerativeKap Europa
A generative system was developed for the CI of the new fair building ›Kap Europa‹ of Messe Frankfurt .
The idea was to visualize the behavior of people in the fair building. Humans come together in this, exchange opinions and impressions, temporary co-operation develops, which dissolve again and form new coalitions.
The system allows a wide variety of applications, from print products to film sequences and interactive applications.
»A sophisticated design that is detached from the trade fair, which presents itself self-confident, elegant, light, friendly and cosmopolitan, and yet has sufficient visual references to the trade fair.«
German Design Award 2016

In cooperation
→ Heine/Lenz/Zizka

Project
→ Kap Europa, Messe Frankfurt

Award
→ German Design Award 2016

Film sequences © Heine/Lenz/Zizka.
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